Wednesday, October 25, 2006

Wednesday, 25 October 2006

Assignment Three

1. This is a rather tough question to answer, since it deals with so many controversial issues. What I think should happen or what others think should happen vs. the reality of the world we live in are stark contrasts. There is no simple, quick and easy solution. Although I am in agreement with Michael Pollan and with my brother who is a chef... people need to turn back to food, care more about it and go back to the kitchen. Learn to cook what we eat, learn to eat with the seasons, learn to value the food we have and we need to make food more of an experience in our lives, much like Europeans do or people in most other countries do. We need to slow down, the proverbial "Stop and smell the roses" really fits here....

My brother always trys to point out how simple it is too cook, quick and conveniently while still eating healthy... in fact that is the premise to a whole business concept we have and for a line of natural foods we hope to market someday in the not too distant future. The premise is teaching people, what to buy, when to buy and how to prepare simple, quick, easy and convenient meals. Bringing food, family and our health back to the table...

There are many possible answers to the question, but a start is places like COOP's, education and other "natural" style food places. Having strong and sucessful farmers markets is another way to begin to solve this growing problem. But the number one goal is to give people a reason to want to change, which will give grocery stores a reason to want to change their methods... Money is what drives the industrial food place and as long as the industry is making money, it will never change. As "Omnivores Dilemma" points out,